師資
主要研究方向為電子商務(wù) 大數(shù)據(jù)營銷、共享經(jīng)濟、數(shù)字化旅游和企業(yè)創(chuàng)新等管理信息系統(tǒng)交叉學科研究方向。其撰寫的電子商務(wù)案例和社區(qū)網(wǎng)絡(luò)軟件案例被哈佛案例庫錄用。Information and Management 特邀編委。International Journal of Information System and Management 主編。
工作經(jīng)歷：
曾經(jīng)從事過的工作有：計算機研究科學家、網(wǎng)絡(luò)開發(fā)工程師、投資分析師。他先后參與創(chuàng)立了一家跨境電商和虛擬貨幣交易平臺、倫敦大學消費者與企業(yè)數(shù)字分析中心和曙光國際聯(lián)合研究院。主要研究方向為數(shù)據(jù)分析，營銷創(chuàng)新和技術(shù)，信息系統(tǒng)，旅游營銷和在線消費者行為。其針對網(wǎng)絡(luò)交易詐騙的研究得到多家媒體轉(zhuǎn)載。在產(chǎn)學研方面具有自己獨有的見解和經(jīng)驗。
研究興趣/領(lǐng)域：
近 5 年來已經(jīng)在信息系統(tǒng)采納、電子商務(wù)旅游、虛擬社區(qū)領(lǐng)域積累了富的研究經(jīng)驗和研究成果。20多篇研究成果均發(fā)表國際權(quán)威 SSCI 期刊 包括Journal of Management Information System, Journal of Information Technology, Information System Journal, Information & Management, Harvard Business Review, Electronic Commerce Research and Application, Computers in Human Behavior, Tourism Management, Psychology & Marketing and Energy Policy 和一流國際信息系統(tǒng)會議包括ICIS、HICSS、 AMCIS、 ECIS、 and PACIS. 擔任國際期刊International Journal of Information System and Management 主編。
教育背景：
PhD Norwich Business School, University of East Anglia
代表期刊論文：
Guo, Y., Li, X., & Zeng, X. (2019). Platform Competition in the Sharing Economy: Understanding How Ride-Hailing Services Influence New Car Purchases. Journal of Management Information Systems, 36(4), 1043-1070.
Sun, Y., Shao, X., Li, X., Guo, Y., & Nie, K. (2019). How live streaming influences purchase intentions in social commerce: An IT affordance perspective. Electronic Commerce Research and Applications, 37, 100886.
Li, X., Bao, Y., & Guo, Y. (2018). Alliance formation under higher order uncertainty: E mbeddedness, fear, and gradualism. Managerial and Decision Economics, 39(7), 821-831.
Ling, B., Guo, Y., & Chen, D. (2018). Change leadership and employees’ commitment to change. Journal of Personnel Psychology.
Guo, Y., Zhu, Y., Barnes, S. J., Bao, Y., Li, X., & Le‐Nguyen, K. (2018). Understanding cross‐product purchase intention in an IT brand extension context. Psychology & Marketing, 35(6), 392-411.
Guo, Y., Bao, Y., Stuart, B. J., & Le‐Nguyen, K. (2018). To sell or not to sell: Exploring sellers' trust and risk of chargeback fraud in cross‐border electronic commerce. Information Systems Journal, 28(2), 359-383
Guo, Y., Barnes, S. J., & Jia, Q. (2017). Mining meaning from online ratings and reviews: Tourist satisfaction analysis using latent dirichlet allocation. Tourism Management, 59, 467-483.
Le-Nguyen, K. and Guo, Y. (2016) PEACESOFT: Choosing e-commerce strategies: A Case of eBay.vn, Journal of Information Technology Teaching Case 6,1(ABS 3star AIS Senior Scholar Basket Top 8 Journals), also collected and published by Harvard Case Publisher and Harvard Business Review
Guo*, Y., & Barnes, S. (2012) “A Conceptual Model of Purchase Behavior in Virtual Worlds,”
Journal of Computer Information System, 52(3), 18-30
Guo, Y., & Barnes, S. (2011). Purchase behavior in virtual worlds: An empirical investigation in Second Life. Information & Management, 48(7), 303-312.
Guo*, Y., & Barnes, S. (2009). Virtual Item Purchase Behavior in Virtual Worlds: An
Exploratory Investigation. Electronic Commerce Research, 9(1-2), 77-96
Guo, Y., & Barnes, S. (2007). Why People Buy Virtual Items in Virtual Worlds with Real
Money. The DATA BASE for Advances in Information Systems 38(4), 69-76
榮譽和獎勵：
The 52th Hawaii International Conference on System Sciences (HICSS) 最佳論文提名 at Strategy, Information, Technology, Economics, and Society (SITES) track.
1篇論文被入選2019年ESI高被引論文
2016 The 16th International Conference on Electronic Business (ICEB 2016)國際電子商務(wù)會議 ICEB 最佳論文獎
Information & Management 杰出審稿人貢獻獎